Public opinion and data company. Any organization with a customer base, e.g., traditional for-profit companies selling products to consumers, governmental institutions providing services to citizens, or non-profit organizations advocating for certain causes and issues; all try to meet the needs of their own base of customers. 

For this to happen; these organizations need to deeply understand their customers and their needs and to regularly solicit their opinions and feedback. Only then is it possible for these organizations to fully and truly serve their customers and effectively include them in their decision making processes.